Hassles Ice Cream Shop Expands to New Location in Wildwood

Photo: Hassles Ice Cream Parlor - E 20th Avenue, North Wildwood location

Wildwood, NJ – A local favorite is growing in Wildwood! Hassles, the well-known ice cream shop and bike rental spot in North Wildwood, is expanding with a new location set to open in early June. Named Hassles on New Jersey, the new shop will be located at 2000 New Jersey Avenue, the former site of Sun Rey’s Beach Rentals. While the original Hassles location operates mainly during the summer, the new spot aims to offer a longer season, possibly staying open from Easter through Thanksgiving.
This will be great news for fans who crave Hassles’ ice cream and treats well past the summer months. In addition to the signature menu of ice cream and bike rentals, the new location will feature free parking in a designated lot and on surrounding streets, offering a convenient spot for locals and visitors. While specific details of the new menu are still a mystery, the owners have hinted at introducing new, exciting items to keep things fresh. The building is undergoing extensive renovations to prepare for the opening. With the grand opening set for early June, Hassles fans can look forward to a perfect new spot to enjoy their favorite treats.